BACKGROUND: THE MAIN STAGE OF WEB DESIGNING

Backgrounds with videos

As the time has changed and the HD videos have become a demand of the new world, backgrounds of the videos have also gained importance. Due to their eye capturing capability and attractive nature, they have become prevalent. The backgrounds don’t require text for their explanation so they are convenient to use. These benefits have also urged us to use background videos for Boraq Group. There was reported a 138% progress in the conversions of the food blogger after using videos as a background instead of images.

Following things should be kept in mind while using the background of the website:

• The elements to be notified should be reflected clearly with the help of the background. The text message should be conveyed properly. The text color should be lighter for dark videos and darker for light videos. Videos with intense colors may distract the users from the other elements of the page.
• Videos should have a no-go sound policy. Although many strategies are used to capture the interest of the user and sounds are also added by keeping this in view. Despite these efforts, sounds can still annoy the user as many users’ listen to music while searching the sites.
• The compatibility of the browser with the topic if the video is also challenging task. Most of the videos will use a plug-in for their successful running in the browsers. The information regarding the requirement of a plug-in for video can be obtained through a great reference source i.e. caniuse.com. This source provides an overview of all the video types.
• Another aspect requiring attention is the resolution and size of the video. A video of 30 second and 1080p size requires 20 MB of the valuable server space. The use of larger files causes an increase in loading time which is very much annoying. So the purpose of designing the website would be destroyed as such a site would never attract the user. The best way to reduce the size of the file by the use of resolution under 720p is to low frame rate to 25 per second.

Backgrounds with animations:

Backgrounds with animations are also becoming popular nowadays. The background can be either fully animated or static pages that contain few elements of animation. The elements of animation can be in the form of links or elements with aesthetic appeal for creating a dynamic design. When the user hovers above the link they show animations.

GIFs also provide examples of these animations. These animations are very beneficial as they are having a smaller size of the file and provide creative ideas. GIFs have becomea popular since last few years and their use has expanded. According to a report in The New York Times, almost 23 billion animated backgrounds posted on Tumblr are GIFs daily and 5 billion animated backgrounds are posted on Facebook daily. Typeform’s careers page and InVision website give exceptional examples of the usage of GIFs.

Background with Hero images:

Images can also be used to create extraordinary backgrounds instead of videos and animated backgrounds. Large photographs are used either as headers or for the whole background in the recent few years. Their use is becoming popular. Hero images can immediately introduce the user to the whole content at first view and provide better user exposure. Pictures speak more than a paragraph of thousand words in web designing.

The selection of appropriate hero image is a challenging task. The image selected should be large enough so that the user using large screens may not end up due to a blurry image. The selected image should be as simple as possible so that it can convey the message accurately without confusing the user with irrelevant elements. Similar to videos, bright colored images should not be preferred if the text is to be used on the image. Another point that should be kept in mind while selecting an image is that it should be responsive even on the mobile phones so that user may not face any problem.